YouShould
Features

Create digital passes for almost any experience

Build self-guided experiences that work right from a participant's phone. No app download is required.

• Create trails, challenges, passports, tours, loyalty programs, discount programs, and more.
• Add locations, businesses, attractions, activities, stops, or other things you want people to experience.
• Run limited-time campaigns or ongoing programs.
• Update your pass at any time without requiring participants to install or update anything.

Make every stop interactive

Each item in a pass can be more than a listing. Use it to encourage visits, activities, purchases, exploration, or other real-world actions.

• Add descriptions, instructions, locations, links, images, media, and perks.
• Allow one completion or repeat participation when your program calls for it.
• Control how often participants can complete the same activity.

Verify real participation

Choose how participants prove they visited, participated, or completed an activity. Different items can use different verification methods.

Reward participation

Give people a reason to keep going with prizes, incentives, perks, points, and sweepstakes.

Collect reviews and participant photos

Turn participation into useful feedback and user-generated content.

• Let participants rate and review individual items.
• Collect photos along with reviews.
• Require completion before someone can leave a review.
• Moderate submitted content before it is displayed.

Let participants vote for their favorites

Want to find the best burger, mural, cocktail, shop, attraction, or holiday display? Let participants choose their favorite after experiencing it.

• Allow participants to select a favorite item within a pass.
• See which participating locations or experiences rise to the top.

Know your participants

YouShould gives you more than anonymous page views. Build a participant list and collect the information your program actually needs.

• View everyone participating in each pass.
• Create custom participant fields to collect information specific to your program.
• Make selected participant fields required.
• Export participant information when you need it.

Measure what people actually do

Go beyond clicks and page views. See how people are participating in your program and which experiences are generating activity.

• Track participants, completions, and engagement over time.
• See which items are getting the most participation.
• Use real participation data to demonstrate results to partners, sponsors, and stakeholders.

Stay connected with participants

Your pass doesn't have to be a one-time interaction. Use participant messaging to keep people informed and engaged.

• Send updates and messages to participants.
• Keep your audience connected throughout a campaign or ongoing program.

Tell the story with rich content

Build something that feels like an experience, not a spreadsheet of locations.

• Add photos and other media throughout your experience.
• Use audio and video to tell stories, provide instructions, or add context.
• Reorder and manage content as your experience changes.

Work with participating businesses and partners

Programs often involve dozens of locations and stakeholders. YouShould gives you tools to involve partners without giving everyone control of the entire organization.

• Invite collaborators to participate in individual items.
• Give partners visibility into activity related to their location.
• Collect and review suggestions from collaborators.

Connect YouShould to the rest of your stack

Use YouShould on its own or connect participation data to other systems.

• Use webhooks to send participant, completion, reward, review, and other activity to external systems.
• Embed experiences into your existing website.
• Export participant data for additional reporting or outreach.

Launch anywhere

You don't need a custom mobile app or a long implementation project. Build your experience, publish it, and start sharing.

• Share your pass with a simple link.
• Promote it through social media, email, websites, printed QR codes, and partner locations.
• Give participants a mobile-first experience without requiring an app download.