About
YouShould
Why it exists, how it started, and who is behind it.
Built to turn ideas into action
YouShould helps organizations create digital passes, trails, tours, scavenger hunts, and local experiences that people can actually complete.
The idea is simple: recommendations are more useful when they lead somewhere. YouShould gives teams a way to guide people through real-world experiences, track participation, and encourage engagement.
It was created for destinations, chambers, tourism groups, event organizers, local businesses, and community organizations that want more than a static list of things to do.
Built by experience
YouShould was built by Trevor Meier, who spent over a decade developing digital pass technology as CTO of Bandwango.
That experience made it clear that digital passes could be easier to launch, more flexible to manage, and more affordable for organizations of all sizes.
The mission
Help organizations turn ideas into action, and turn “you should” into “they did.”