TRAIL / PASSPORT
Encourage travel across locations
About
Includes:
- Park hop
- Antique trail
- Brewery or coffee crawl
- Sponsor trail
Why they use this:
Organizers want people to visit multiple locations and spread activity across an area.
Organizers want people to visit multiple locations and spread activity across an area.
What this solves:
Trails use interactive passes to guide participants to visit multiple locations with a clear reason to keep going. A live map shows every stop and helps people navigate, while participating businesses can offer optional promos or rewards to encourage visits. Communities see more movement, businesses get traffic, and organizers get measurable results.
Works for:
- Tourism groups
- Downtown associations
- Chambers of commerce
- Business districts
- Local business groups
Core outcome: Travel
More visits across more locations
More visits across more locations
Videos
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Completion
Earn 1 point
Earn points when you complete this.
What you’ll need to do to mark this as done
- A PIN code available at the location
- Access to a QR code posted at the location
- Answer a short question correctly
- View the media included on this page
- Submit a photo or file as proof of completion
You only need to complete one of these.
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